From its origins in 1965 as a small provision shop catering for the needs of local neighbourhoods, Choon Hua Trading Corporation Sdn Bhd has grown to become a leading wholesale distribution company specialising in frozen food, confectionery, beverage and consumer products.

The company now distributes a broad selection of goods and products from more than 50 well known consumer brands including Fernleaf, Anmum, Anlene, Coca Cola, Ferrero Rocher, Fisherman Friends, Mentos and many more to hypermarkets, supermarkets, grocery shops and retail stores across Sarawak.